Each of Lady Gaga’s four alter egos get their very own V Magazine cover wearing custom-made Versace, Armani, Saint Laurent and Balenciaga.
When you’re Lady Gaga, one cover is simply not enough. It’s also not enough to have just one alter ego. Oh no, Gaga needs four alter egos and one magazine cover for each.
V Magazine obliged and called in photography duo Inez & Vinoodh to capture the popstar’s quartet of characters, each of whom represents Ms Germanotto at a different stage of her life. As a result, four versions of the September issue are available, one for each designer-clad doppelganger. With each cover you’ll find the appropriate correlating interview by artist Marina Abramovich and fashion shoot inside.
There’s Armani Gaga, who sports a Bowie-esque quiff and holographic get up. “I see this girl as the first incarnation of me. Of Gaga. The Bowie superfan, playing with glitter and reflective materials, like doing a jigsaw puzzle.” So far, so Gaga.
Then there’s Saint Laurent Gaga, who didn’t come easily to the superstar. “This is the me I was most afraid to ever be again. The me I’d left behind,” explains a pained Gaga. The custom-made sequinned jacket soon sorts her out though. “I’m wearing a custom Saint Laurent sequined jacket from Hedi Slimane. Impossible to be sad!”
Third comes Versace Gaga “This cover commences the newest transformation in my long love affair with Versace,” she explains. “Donatella opening the Gianni archives for me during the campaign for my album Born This Way was just the beginning of a dream that seems to never end. And today it’s c-thru plastic, with my custom shoulder, Medusa pins, and a wrong blonde. Donatella approved.”
Finally there’s Balenciaga Gaga, the most recent incarnation. “In this custom Balenciaga, I felt full passion, and fearless, like my hair and body were on fire,” she says. Sounds painful.
But don’t for a minute think this is the new ARTPOP era Gaga. “But this is not my “look” or “reinvention” for this album. I will be all of these women forever. I am a shape-shifter, a pop-cultural magician. I am not just one ICON. I am every icon.” Consider us told.